If the content is king, a website is a castle! You should build a robust, aesthetically-pleasing, and user-friendly website from the best website design company in Kolkata if you want to drive more traffic, generate more leads, and maximize your sales.
If you want your business to do better in the long run, you must lay emphasis on improving your SEO strategies besides building a great website. Both search engine optimization and website are crucial to boosting a business.
A website plays a crucial role in maximizing your brand awareness, earning trust, and stirring more interest in your prospective buyers. Whereas, SEO is important to help your website rank better and show up on the top search results of major search engine giants like Google, Bing, Yahoo, etc.
Wondering how your website is interconnected to your SEO strategy? In the following excerpt, we are shining a light on an in-depth discussion about that. But before we dig deeper into this tête-a-tête, let’s first decode a few important details about SEO and website.
Upon understanding these minute details, it would be easier for you to demystify the reasons why you can’t skip on either of these – website development and SEO services in Kolkata.
Reasons Why You Need a Website
As already discussed earlier, a website is important to establish credibility for your brand. Without having a website, you won’t be able to reach out to your prospects, convey your brand messages loud and clear, generate more traffic, and turn your sales around.
There are different kinds of websites including static websites, dynamic sites, eCommerce sites, and the like. Depending on your business requirements, preferences, and budget, you can build a specific type of website.
Search Engine Optimization – A Closer Peek
SEO is the process via which your website could be optimized to rank it higher on organic search results offered by different search engines. And, it is achieved by incorporating certain search-engine-friendly elements in a website. These elements will allow search engine crawlers to crawl your website and index your web content.
There are mainly two types of SEO techniques – on-page optimization, which refers to the inclusion of meta tags, image alt tags, header elements, etc. whereas off-page optimization mainly includes content marketing, business profile creation, image sharing, etc.
How Can SEO Help Your Website?
As now you’re already acquainted with what SEO is and exactly why you require a website for your website, it’s time to introduce you to everything that makes the importance of search engine optimization and website interrelated.
1. User Experience of Your Site
What do you do when you land up on a website that sports a design that strains or pains your eyes due to its poor colour quality or unimpressive layout? You would simply abandon the site and switch to another site!
Always remember that your visitors would do the same to your site if it’s BAD in terms of its quality.
Search engines like Google, Bing, Yahoo, etc. monitor how online searchers interact with your site. A negative user experience instantly notifies search engines that the web page might not be irrelevant for their queries, requirements, and vice versa.
Accessibility, usability, findability, usefulness, value, credibility, etc. are some elements, which add to the user experience of a website. To ensure that your website gets top ranking on SERP, you should add all these abovementioned elements.
2. Crawlability of Your Website
Both factors such as indexability and crawlability refer to the search engine’s ability to access or index your website’s web pages. In case your website has nil crawlability issues, it will make it very easy for the web crawlers to easily access your web contents following links between different pages.
Dead-ends, broken links, etc. can crop up crawlability glitches, and make it next-to-impossible for different search engines for accessing your website’s page contents. The crawlability of your website is instrumental when it’s to define the structure of your website.
Your website’s web pages should enable your users from one web page to another to be deemed as crawlable. Incorporating internal links in every web page will draw connections between different parts of your website.
3. Keep Duplicate Contents at Bay
Plagiarised content can affect your website’s SERP ranking. Duplicate content can decrease your traffic, too. Major search engine giants like Google, etc. consider plagiarised content as spam. Needless to say, this is not good for your search engine optimization efforts.
To make the most of your SEO efforts, you should focus on uploading high-quality, relevant, and unique content on your website. Different tools such as Google’s Search Console, etc. can help you in finding and discarding plagiarized content from your website.
4. Internal Links Matter A Lot
It should not be tough for your intended users to switch from one page to another. It could be extremely challenging to organize multiple web pages or increase their accessibility with just some clicks.
The usage of keywords in your content or linking them to relevant content on your website will enable different search engines to spot or locate other web pages through keyword-dense anchors. Internal linking can bring ease in accessing other content by minimizing page depth.
So, what are you still waiting for? Go ahead, and entrust in a reputed WooCommerce web design agency and a skilled team of SEO experts to help your business keep growing.
