If you’re a modern millennial marketer, it’s suggested that you should market your brand on Pinterest besides branding it on other social network platforms. But, why should you really market your business on Pinterest? According to the best digital marketing agency in India, Pinterest is just another virtual network, through which, you can find your potential prospects, drive a huge traffic through your website, and generate sales.
However, there are a bunch of unique things about Pinterest,which makes it stand out from other social media channels. Did you know Pinterest has over 200 million active monthly users worldwide? If you compare this number to social media sites, you will see that Facebook tops the list with 2 billionusers. Then we have YouTube, Instagram, Twitter, etc. And, then finally we have Pinterest, which you may think not worthy of your time.
Pinterest might be comparatively tinier than other virtual platforms, but it still takes pride in millions of users, which is massive! It’s also not as competitive as the other social media platforms.This is another great reason to invest in Pinterest.
How to Use Pinterest as a Marketing Channel?
Before you go ahead and start promoting your business through Pinterest, you should understand how you can utilize it or why you should actually use it. The answer is simple! The main reason why people should rely on Pinterest is that they can plan, ideate, promote or buy things – and this is very different from Facebook, Insta or other virtual platforms.
According to the top digital brand marketing companies, people use Facebook or similar social network sites to hang out with their friends or acquaintances. People who use Pinterest tend to be very proactive, and they want to use this platform to bring their creative ideas to life. They come to Pinterest to obtain orshare their ideas so that they can successfully visualize their visions or creative ideas in a better way.
Wondering how can all these benefit your business? Well, the first reason is simply because users on Pinterest are much more active. Users on Facebook or Insta tend to be a bit passive! They are more inclined to consume contents.Pinterest will give you a chance to deal with people who are very proactive. Also, on this platform, you can reach people early and encourage them to make an action.
Effective Tips to Make the Most of Pinterest Marketing
Looking to try your luck on Pinterest marketing? After all, you cannot deny the fact that among other social media networks, which are spelling benefits for millennial entrepreneurs, Pinterest has already made its mark! However, before you go ahead, and start investing on it, you should be aware of some tricks, which will help you drive better organic results in the long run.
Have a look –
Focus on Pin Formats
According to the top social media marketing agency in India, to reap the best dividends out of your Pinterest marketing strategies, you should use different ways to use your branding images for promoting your brand. Right from the text-loaded pins, which incorporate short descriptions, links, etc. to your site and virtual networking profiles with a huge number of shares, likes, etc. Ensure that you be creative with your pin posts’ formats to get better results.
Count on Search Engine Optimization
Looking to maximize the overall traffic to your Pinterest pins? If yes, then start optimizing search engines. Add keywords of high search volumes to your pins. This will help you boost your pins in search results. In case you need any professional intervention in this matter, you can hire a team of experienced and skilled SEO experts to ace the deal.
Gain More Followers through Fun Contests
Pinterest contests can drive more engagements. If you want more people to follow your account, start investing in Pinterest contents. Pinterest contents charge literally nothing! Build a creative and unique piece of content, and you’re good to go!
Don’t forget to encourage people to start following your account as or when they participate. To retain their interest, you may start playing some fun contests, too! To win their heart, you may delight them with gift cards or exciting vouchers.
Resort to Other Platforms for Profile Promotion
Pinterest is a popular social network, which usually thrives on conversationand sharing. This means if you are looking to increase your following, you must promote your Pinterest account on several other platforms. If you have an Insta account, you may share your Pinterest profile over there to promote it.
You can also use other social media platforms i.e. Facebook, etc. to earn extra milage. It will help you tap into more prospects, who are already your followers (from other social networking sites).
Collaborate with Popular Users
Pinterest is that virtual space where users share, as well as, discover new ideas. But it could also be treated as a platform for successful collaboration. By joining different groups and sharing comments on the pins of other members, you can successfullyforge a strong connection with many other users.
This will help those users promote their brands or contents, too. It is especially beneficial for businesses which want to increase their brand awareness. So, what are you still waiting for? Count on the best software development company to weave a good Pinterest marketing strategy!
Full Blog Audio Version: 5 Ways You Can Reap Better Marketing Results from Pinterest
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